Project Publications

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Bartha, Z., & Gubik, A. S. (2014). The Role of Business Knowledge in the Internationalisation Process of Hungarian Corporations (chapter 6) In: D. Kiendl-Wendner & K. Wach K. (Eds.), International Competitiveness in Visegrad Countries: Macrto and Micro Perspective. Graz: Fachhochschule Joanneym (ISBN: 978-3-200-03673-4).

Full text: pdf  (free download)

Abstract

The aim of this paper is to identify the knowledge elements that are crucial in the internationalisation process of Hungarian firms. It uses a two-dimensional model of business knowledge, which separates business knowledge along two dimensions: the tacit or explicit nature; and the codified or uncodified one. This model tells us that tacit and codified knowledge is the most difficult to transfer, while the explicit-uncodified part is the easiest. The five types of business knowledge were measured with a questionnaire. It is non-representative, filled in by 104 Hungarian firms among which the larger and more internationalised ones are overrepresented. Based on this non-representative sample we have found that the organisational beliefs and habits, and the competence of the employees are the two business knowledge elements that are most closely associated with the internationalisation of the firms. This makes it especially difficult to promote internationalisation through the transfer of knowledge, because these key knowledge elements are the stickiest, the hardest to transfer.

Keywords: Internationalisation, business knowledge

JEL classification: M16, L20, L21

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Wach, K. (2014a). Familiness and Born Globals: Rapid Internationalisation among Polish Family Firms, Journal of Intercultural Management, 2(3-4).

Wach, K. (2014b). Research Methodology of the Field Study on the Firm-Level Internationalisation in Visegrad Countries (chapter 2), In: Duréndez, A., & Wach, K. (2014). Patterns of Business Internationalisation in Visegrad Countries – In Search for Regional Specifics. Cartagena: Politencina Universitad de Cartagena, pp. 33-42.

Wach, K. (2014c). Theoretical Framework of the Firm-Level Internationalisation in Business Studies (chapter 1), In: Duréndez, A., & Wach, K. (2014). Patterns of Business Internationalisation in Visegrad Countries – In Search for Regional Specifics. Cartagena: Politencina Universitad de Cartagena, pp. 13-30.

 

 

 

 

Czech Republic

Hungary

Poland

Slovakia

Contact:
Dr hab. Krzysztof Wach
Cracow University of Economics
wachk@uek.krakow.pl
www.wach.uek.krakow.pl


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